The Guiding Purpose Strategy - Extended Edition

Register for the Live Launch Event!

Join me for an exciting moment together! 


Book Launch

The Guiding Purpose Strategy
A Navigational Code for Growth
#Brands #Businesses #People


Packed with insights and inspiration for everyone attending, the event will be live-streamed from Zurich Switzerland.


PROGRAM (Times are CEST)

18:00 Welcome and Introduction

18:15 The Importance of Purpose in Turbulent Times (Markus Kramer)

18:30 Purpose Perspectives (Contributing Authors)

18:50 Q&A

19:00 Close

Onwards and Upwards - I look forward to seeing you soon!

Markus Kramer

Presented by


Markus Kramer

Markus Kramer is Managing Partner at Brand Affairs and advises Boards, Executives, and Operational Teams on all aspects of Strategic Positioning, Reputation and Brand Management. The brands Markus works with include Harley-Davidson, Aston Martin, Ferrari, DHL, Luxury Goods, Financial Services Firms, Technology Brands, NGOs, Startups and many more. Markus is a Visiting Fellow in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA). He is the author of The Guiding Purpose Strategy© and runs The Brand Marketing Booster™ program.